Bridging the Generational Divide

  by Kristin Youngberg, Vetel Diagnostics Millennials have recently supplanted Baby Boomers as the largest pet-owning population in the U.S. However, there are still many pets owned by Generation X, The Boom Generation, and some of the Silent Generation. Each generation has a different style of pet-ownership, and communication preference with their veterinary practitioner, than the one before it. Cater to these preferences and adapt to your client’s viewpoint, and you’ll have a client loyalty base that is second to none. The [...]